Rohit Chauhan MarTech Architect

Melbourne, Australia  ·  Enterprise Customer Platforms · Digital Engagement · Data & CRM · Integration · Salesforce

I architect the platforms that speak to millions of customers.

Senior MarTech Solution Architect with 12+ years designing, owning and delivering enterprise customer platforms across digital engagement, customer data, CRM and integration. Deep Salesforce Marketing Cloud, Data Cloud (Data 360) and Salesforce CRM expertise, combined with architecture leadership and the engineering depth to go build-level when the design demands it.

Reference architecture — customer platforms I design and own Live signal
SOURCES UNIFY ORCHESTRATE ENGAGE Salesforce CRM SALES · SERVICE Web, app & commerce EVENTS · BEHAVIOUR Enterprise systems REST · SOAP · EVENT-DRIVEN SALESFORCE Data Cloud IDENTITY RESOLUTION CALCULATED INSIGHTS SEGMENTATION SALESFORCE Marketing Cloud JOURNEY BUILDER AUTOMATION STUDIO AMPSCRIPT · SSJS · SQL Email SMS Push Web & in-app Marketing Cloud Intelligence · Tableau Next PERFORMANCE SIGNAL RETURNED TO THE DATA MODEL Data sources CRM · WEB · APP · APIs Salesforce Data Cloud IDENTITY · INSIGHTS · SEGMENTS Marketing Cloud JOURNEYS · AUTOMATION · AMPSCRIPT Engagement channels EMAIL · SMS · PUSH · WEB MCI · TABLEAU NEXT

12+

Years in enterprise MarTech

10+

Enterprise SFMC implementations

95–100%

On-time go-live rate

35%

Engagement uplift delivered

§ 01 — Profile

A hybrid architect: deep in the platform, fluent in the boardroom.

I design, own and deliver enterprise customer platforms — the marketing automation, customer data, CRM and integration ecosystems that large organisations depend on to communicate at volume, safely and on time.

My work spans architecture and solution design, deep technical expertise, platform and delivery leadership and pre-sales and solution consulting. I hold architecture decision authority on enterprise platforms — high-level and detailed solution design, integration and data architecture, security, scalability and governance — and lead cross-functional technical delivery through build, testing and deployment.

I'm equally comfortable client-facing: running discovery and requirements workshops, shaping solution options, preparing estimates and SOWs, and presenting and defending architecture to executive stakeholders. At Australia Post I owned the enterprise digital engagement platform. Across Capgemini Australia I owned solution architecture and delivery governance for NAB, Toyota, Nufarm, Flinders University and Team Global Express. Today at TCS I design end-to-end multi-channel engagement solutions for a large Australian healthcare client.

Underneath the architecture sits a real engineering foundation — SQL, AMPscript, SSJS, JavaScript and API-led integration — which I use when the design requires it. Marketing Cloud Next, Agentforce and generative AI applied to customer engagement are developing capabilities I'm actively building.

Based
Melbourne, Victoria · Australia
Current
MarTech Solution Architect, TCS
Focus
Marketing Cloud Engagement · Data Cloud (Data 360) · Salesforce CRM · Integration
Education
PGP Management, IMT Ghaziabad (2022)
B.Tech Information Technology, UPTU (2014)
Certifications
10 Salesforce + Braze
Profile
linkedin.com/in/rohitchauhan-profile ↗

§ 02 — Capabilities

What I'm accountable for

Architecture and solution design, deep technical expertise, platform and delivery leadership, and pre-sales consulting — the four dimensions I work across, and the six areas where I bring architecture and technical depth.

01

Enterprise MarTech & solution architecture

End-to-end solution architecture for enterprise customer platforms — high-level and detailed solution design, architecture patterns, platform strategy and technology roadmaps, security, scalability and technical decision-making.

HLD / LLDArchitecture patternsPlatform strategySecurity & scalabilityDesign authority

02

Customer engagement & journey orchestration

Deep Salesforce Marketing Cloud Engagement expertise — journey orchestration, automation, transactional and triggered messaging across email, SMS, push and web, including Custom Journey Activities that extend Journey Builder.

Journey BuilderAutomation StudioEmail StudioCloudPagesMobile StudioBrazeMarketing Cloud Next (emerging)

03

CRM, customer data & identity

Salesforce Data Cloud (Data 360) foundations and CRM architecture — data modelling across DMOs and relationships, identity resolution, calculated insights, segmentation, activation, and consent and preference management.

Data Cloud / Data 360Sales CloudService CloudIdentity resolutionCustomer 360Consent & preference

04

Integration & solution engineering

API-led and event-driven integration connecting Marketing Cloud, Salesforce CRM, enterprise data platforms and external systems — API contracts, payload design, handler logic and the engineering depth to build it.

REST & SOAP APIsEvent-driven patternsFlow · Apex · SOQLDatabricksSQL · AMPscript · SSJSJavaScript / JSON

05

Platform & delivery leadership

Digital engagement platform ownership — architecture and design governance, technical leadership of cross-functional development and QA teams, build, test and deployment oversight, roadmap contribution and multi-workstream enterprise delivery.

Platform ownershipArchitecture governanceTechnical leadershipAgile / ScrumStakeholder management

06

Pre-sales & solution consulting

Discovery and requirements workshops, solution options and technical solution design, estimation, scope and SOW preparation, technical proposals, architecture walkthroughs, client and executive presentations, and delivery handover.

Discovery workshopsSolution optionsEstimationScope & SOWExecutive presentationsAgentforce & GenAI (emerging)

§ 03 — Experience

Twelve years, one trajectory

From deep technical delivery to enterprise architecture and platform leadership.

Jun 2026 — PresentMelbourne, AU

MarTech Solution Architect

Tata Consultancy Services (TCS)

  • Design end-to-end multi-channel customer engagement solutions for a large Australian healthcare client across email, SMS, push and transactional communications.
  • Define solution designs across Salesforce Marketing Cloud, Salesforce CRM, customer data and integrations, translating business requirements into scalable journey, data and integration patterns.
  • Design and support Custom Journey Activities, including JSON payload structures, activity configuration, handler logic and associated integration patterns for extending Journey Builder capabilities.
  • Collaborate with business, CRM, data and engineering teams to define customer journeys, data flows, API contracts, integration requirements and technical solution designs.
  • Provide architecture and technical guidance through implementation and delivery, with hands-on depth across Journey Builder, Automation Studio, AMPscript, SQL, JavaScript/JSON and integration components.

Jul 2025 — May 2026Richmond, AU

Digital Engagement Platform Lead · Senior MarTech Solution Architect

Australia Post

  • Owned the architecture and delivery of the enterprise digital engagement platform, enabling enterprise-wide, high-volume B2C customer communications across email, SMS and push.
  • Held decision authority for Salesforce Marketing Cloud, Salesforce Data Cloud and Marketing Cloud Intelligence — orchestration, data models, automations, integrations and governance.
  • Led Salesforce Data Cloud initiatives covering data structure alignment, ingestion coordination and activation enablement against governed customer data models.
  • Defined enterprise integration and multi-cloud patterns spanning SFMC, Data Cloud and Salesforce CRM, including consent and preference management aligned to privacy requirements.
  • Designed secure, high-performance solutions aligned to enterprise IT and security standards, and provided technical leadership across build, testing, deployment and optimisation.
  • Partnered with enterprise data teams and business stakeholders on governance standards, access controls and activation requirements; enabled measurement through Marketing Cloud Intelligence and Tableau Next and contributed to platform roadmap.

Oct 2023 — Jul 2025Melbourne, AU

Senior MarTech Solution Architect · Manager, Digital Engagement Platforms

Capgemini Australia

  • Owned solution architecture and delivery governance for enterprise MarTech implementations across banking, automotive, agriculture, higher education and logistics.
  • Architected scalable engagement platforms using Salesforce Marketing Cloud, Data Cloud, CRM and analytics solutions.
  • Led CDP design initiatives including data modelling, identity alignment and the creation of unified customer views for segmentation and analytics.
  • Governed cross-functional development and QA teams against enterprise security, performance and quality standards.
  • Advised client executives as a trusted technical authority — leading solution design discussions and executive presentations, and facilitating architecture sign-offs.
  • Supported commercial growth through pre-sales consulting, solution design, technical estimation and SOW preparation.

Jan 2022 — Oct 2023Melbourne, AU

Associate Manager

Capgemini Australia

  • Led solution architecture and delivery for digital engagement initiatives, managing senior stakeholder relationships and executive communications.
  • Facilitated program governance and delivery planning for multi-workstream engagements across regions and time zones.
  • Managed resources, timelines and budgets; developed strategic plans aligned to client goals and industry direction.

Jan 2020 — Dec 2021Melbourne, AU

Lead Consultant

Capgemini Australia

  • Led delivery of marketing automation programs — build, testing, release and operational readiness.
  • Managed delivery teams and facilitated client workshops to identify needs and improve service offerings.

Aug 2019 — Jan 2020Melbourne, AU

Senior Consultant

Capgemini Australia

  • Led project teams building SFMC implementations and integrations; contributed to design reviews and estimations.
  • Facilitated requirements workshops and analysed business processes for improvement opportunities.

Aug 2018 — Aug 2019India

Consultant · Technical Lead

Capgemini India

  • Delivered end-to-end SFMC implementations and Journey Builder automation; built transactional email programs in HTML, CSS and AMPscript.
  • Connected SFMC to Salesforce CRM and external web applications via connectors and REST/SOAP APIs.
  • Key contributor to the Toyota Supra, RAV4 and GR Yaris launch campaigns.
Earlier roles · 2014 — 2018
  • Senior Software Engineer — PFSweb Inc / LiveArea, Bengaluru Jan 2018 – Aug 2018
    Marketing Cloud delivery across email automation and CRM integration patterns for global retail and beauty brands including Pandora and L’Oréal; mentored junior engineers.
  • SME, Salesforce Marketing Cloud — Cognizant, Pune Sep 2017 – Dec 2017
    Resolved SFMC send errors, configured domain setups, led knowledge-sharing and onboarding.
  • Lead Technical Consultant, SFMC Support — Salesforce / PI Softek, India Dec 2015 – Sep 2017
    Application support and best-practice guidance for Salesforce Marketing Cloud.
  • Technical Support Associate — Convergys, Gurugram Jan 2014 – Dec 2015
    Technical support, diagnostics and issue resolution.

§ 04 — Programs

Brands I've built for

Enterprise customer platform and engagement programs across postal and logistics, banking, automotive, agriculture, higher education, healthcare, retail and beauty — including the Toyota Supra, RAV4 and GR Yaris launch campaigns. Delivered in-house at Australia Post, and through Capgemini, TCS and PFSweb / LiveArea.

Australia PostPostal & logistics
NABBanking
ToyotaAutomotive
Team Global ExpressLogistics
NufarmAgriculture
Flinders UniversityHigher education
PandoraRetail
L'OréalBeauty

§ 05 — Credentials

Certified across the stack

Ten Salesforce certifications spanning Marketing Cloud, Data Cloud, Platform and AI — plus Braze.

Data Cloud Consultant

Salesforce

Marketing Cloud Engagement Developer

Salesforce

Marketing Cloud Engagement Consultant

Salesforce

Marketing Cloud Engagement Administrator

Salesforce

Marketing Cloud Email Specialist

Salesforce

Marketing Cloud Engagement Foundations

Salesforce

Platform Administrator

Salesforce

Platform Foundations

Salesforce

AI Associate

Salesforce

Certified Practitioner

Braze

§ 06 — Résumé

Experience in more detail

Download my résumé for a detailed view of my experience, capabilities and technical expertise.

Senior MarTech Solution Architect

Enterprise customer platforms, digital engagement, data & CRM, integration and Salesforce.

  • Architecture & solution design
  • Deep technical expertise
  • Platform & delivery leadership
  • Pre-sales & solution consulting
Download Résumé

§ 07 — Contact

Got a platform that needs an owner?

Architecture reviews, Data Cloud foundations, SFMC implementations, delivery rescue, or a practice that needs building — start with a conversation. Melbourne-based, working across Australia.